5 fragen an, carver ceo


Denis-Oliver Hoins, CEO Carver

Name: Denis Oliver Hoins

Position: CEO

At Carver since: 2018

Favorite carver bike:
Carver Gravel 120, SUV E.550

As a brand, Carver consciously focuses on the diverse needs of its customers. Carver's range is as diverse as the needs of cyclists. We asked our CEO Denis-Oliver Hoins 5 questions about Carver, what sets Carver apart and what his day-to-day work is like.

What makes Carver stand out?

We literally listen to our customers every day and find out what they want in countless conversations. Our development department learns directly and unfiltered what really matters to cyclists. This allows us to set the focus correctly on each of our bikes.

What does your daily work as CEO at Carver look like?

The development and production of bicycles is above all one thing: teamwork. It takes up to 3 years of development before a bike is actually ready for sale. Countless teams such as product management & development, design, purchasing and of course production are involved in the production and development process. For me, all of these threads come together and have to be reorganized again and again and flexibly; My daily work is therefore diverse and varied, but above all it is a lot of fun.

Where are Carver bikes developed and assembled?

We are a real Frankfurt brand and have therefore based our development department entirely in Frankfurt. Consistently high quality is our top priority. For this reason, we continue to expand our own assembly operations in Germany from year to year. All Carver e-bikes, among other things, already come from our assembly facility near Bielefeld.

What is particularly important to you when developing new models?

We don't want to offer anything that we aren't 100% convinced of. That's why it's so important to us to be close to our customers and listen.

Which carver bike do you ride?

I currently drive a Carver SUV E.550. In the morning, I simply don't have to worry about which bike I'm going to take today: regardless of whether I'm commuting to the office or want to take a sporty ride through the forest after work, it's always the right bike.

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